在备考英语四级阅读时，重点应放在提升阅读速度和理解文章主旨上。多做训练，熟知容易见到题型和方法，能够帮助应付考试挑战。新东方在线记者为大伙整理了“2024年12月英语四级考试阅读理解练习：腾讯的价值”，期望能为大伙带来帮助。
2024年12月英语四级考试阅读理解练习：腾讯的价值
IS TENCENT one of the world’s greatest internet firms? There are grounds for scepticism. The Chinese gaming and social-media firm started in the same way many local internet firms have: by copying Western success. QQ, its instant-messaging service, was a clone of ICQ, an Israeli invention acquired by AOL of America. And unlike global internet giants such as 谷歌 and Twitter, Tencent still makes its money in its protected home market.
腾讯是世界上最大的网络公司之一吗?有持怀疑态度的原因。这个中国游戏和社交媒体公司跟很多当地网络公司一样以同样的方法起步：通过抄袭西方的成功模式。腾讯的即时通讯服务QQ是一家被美国AOL回收的以色列创造的ICQ的翻版。而不同于Google和twitter等全球网络巨头，腾讯仍然只在受保护的当地市场圈钱。
Yet the Chinese firm’s stockmarket valuation briefly crossed the $100 billion mark this week for the first time. Given that the valuation of Facebook, the world’s leading social-media firm, itself crossed that threshold only a few weeks ago, it is reasonable to wonder whether Tencent is worth so much. However, Tencent now has bigger revenues and profits than Facebook. In the first half of this year Tencent enjoyed revenues of $4.5 billion and gross profits of $2.5 billion, whereas Facebook saw revenues of $3.3 billion and gross profits of $935m.
然而，这家里国企业的股市估值这周初次超越了1000亿USD大关。鉴于全球领先的社交媒体公司facebook的估值只在几周之前才跨过这道门槛，所以换衣腾讯的市值是有道理的。然而，腾讯目前的收入和收益都比facebook多。今年前半年腾讯营收达到45亿USD，而总收益达到25亿USD，而facebook营收只有33亿USD，总收益只有9.35亿USD。
The Chinese firm’s market value reflects the phenomenal rise in its share price. A study out this week from the Boston Consulting Group found that Tencent had the highest shareholder total return of any large firm globally from 2008 to 2012—TOPping Amazon and even Apple.
这家里国企业的市场价值反映在其股价的惊人崛起上。这周波士顿咨询集团的一项研究发现，自2008年到2012年，在全球所有大公司中，腾讯拥有最高的股东总回报，超越了亚马逊甚至苹果。
Tencent has created a better business model than its Western peers. Many internet firms build a customer base by giving things away, be they search results or social-networking tools. They then seek to monetise their users, usually turning to online advertising. 谷歌 is a glorious example. Other firms try to make e-commerce work. But as the case of revenue-rich but profit-poor Amazon suggests, this can also be a hard slog.
腾讯比起西方同行创造了一个更好的商业模式。很多网络公司基于送给大家东西作为搜索结果或者社交工具来让其成为买家。他们接着寻求在他们用户身上套现，一般是提供在线广告。Google就是一个光辉典范。其他公司尝试电商活动。但收入丰富但收益甚微的亚马逊表明这也是一条艰难的路。
Tencent does give its services away: QQ is used by 800m people, and its WeChat social-networking app has several hundred million users. What makes it different from Western rivals is the way it uses these to peddle online games and other revenue-raising offerings.
腾讯也给用户提供服务，有8亿人用QQ，其微信社交应用有几百万用户。其不同于西方对手的招数在于用这类工具兜售在线游戏与其他增加收入的服务。
以上就是新东方在线记者为大伙收拾的“2024年12月英语四级考试阅读理解练习：腾讯的价值”全部内容啦，预祝各位小伙伴顺利通过四级考试!
